With the technological advancements of smart phones, iPads, and laptop computers, the internet has become the smarter and faster choice for Locating new products and services…
For a Small Business without a website in today’s technological driven world, how are your consumers finding you?
If you do not have a website, what happens when someone ‘Googles’ your business?
Without a website there is a great chance that you are losing potential customers.
Without a website, how can they really find you?
One of the main reasons that websites have become so important to businesses of all sizes is due to the ease of finding them online.
By simply having a website, you may have just found a potential Customers.
Not only will the name of your business appear but the products and services that you offer can also lead to someone landing on your website.
In today’s modern world, every business big or small needs a website in order to continue to grow.
No matter how small your business may be, the benefits of having a website are ENORMOUS.
Many small business owners think that since they are not selling something directly from their website, there is no point in having one…
This is FAR from true!
Websites are;
Cost Effective.
You know exactly how much your website is going to cost you and it’s ongoings .
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
Accessible around the clock.
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.
Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.
Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.
Sales
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.
In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!
Marketing
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Contact us to see which are best for your business.
Professionalism
If in today’s age you don’t have a website there is a good portion of the market that will not even consider you as an option when they are looking to buy. I know personally if I am dealing with a supplier I am looking to purchase from and they don’t even have a website I pretty much write them off as an option to buy from and my view of that company is diminished to that it is a company that is very poorly managed. With this viewpoint why would I want to purchase from a company like this? Based on my experience most people think similar to myself. There are some people that do not hold this same thought but I would guess that probably 80% of people have bad opinions of companies that don’t have websites.